With a background in fine art,
majoring in textile design, the
Melbourne born Shona Joy
now based in Sydney initiated
her experience in the fashion
industry working as a design
assistant for Charlie Brown
and later freelancing for
Marcs. Inspired by her fine
arts background the label
began when her passion for
art and textiles was merged
with her other love, fashion.
Gaining inspiration from the
wonderfully kitsch and quirky
then fusing it with chic sexed
up style the Shona Joy label
was born. |